Nov 27, 2020  
Undergraduate Catalog 2020-2021 
Undergraduate Catalog 2020-2021

COMM 103 - Introduction to Mass Communication

3 hours

Overview of the development and characteristics of mass media, with emphasis on media in the United States including newspapers, radio, television, photography, film, sound recording, books, magazines, advertising, public relations, and social media. Attention is given to theories of communication and how to be a critical and discriminating consumer of mass media.