Jan 27, 2021  
Undergraduate Catalog 2019-2020 
Undergraduate Catalog 2019-2020 [ARCHIVED CATALOG]

PREL 455 - Public Relations Strategy and Management

3 hours

This capstone course analyzes the changing public relations environment from a managerial perspective. Topics include the growing need for strategic planning, measurement of return on investment, credibility management, crisis communication, and management of social media. Senior communication professionals will be invited to present “real life” challenges they have confronted. Through case review, discussion of reputation issues in the news, and class presentations, students will focus on strategic thinking and creative approaches to management responsibilities in public relations.