PREL 482 - The Public Relations Campaign (SERV-2)

3 hours

In this course students apply public relations strategy in planning a campaign for a local organization utilizing the four-step method: research, action planning, communication and evaluation. This course involves real world application of communication theory and techniques with a nonprofit client. This course also meets the requirements for a service learning class.
Prerequisite(s): COMM 397, PREL 235, PREL 485 or permission of instructor.
WINTER

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