Jul 18, 2019  
Undergraduate Catalog 2018-2019 
Undergraduate Catalog 2018-2019 [ARCHIVED CATALOG]

PREL 355 - Advertising Copywriting

3 hours

Principles and practices in writing and preparing advertising messages for the mass media. Analysis of successful advertising copy as well as opportunity for students to develop their own copywriting skills are part of the course. Social responsibility and ethics of the advertiser and copywriter are an integral part of instruction.
WINTER, odd years