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Mar 08, 2021
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Undergraduate Catalog 2018-2019 [ARCHIVED CATALOG]
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BMKT 497 - Marketing Research
3 hours
A study of the role of research in marketing decision-making; research design, implementation, and analysis and interpretation of research findings. Students will do research for a real business organization, concluding with a research and marketing recommendation report to the sponsoring organization.
Prerequisite(s): BMKT 326 ; BUAD 221 or .
WINTER
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