Aug 24, 2019  
Undergraduate Catalog 2018-2019 
    
Undergraduate Catalog 2018-2019 [ARCHIVED CATALOG]

BMKT 424 - Marketing Strategy


3 hours

A case study approach to the solving of major marketing problems of various organizations and the ability to formulate appropriate strategies in responding to the presented case problems. Lab Fee: 2 ($15).
Prerequisite(s): BMKT 326 .
WINTER