Jul 27, 2021  
Undergraduate Catalog 2018-2019 
Undergraduate Catalog 2018-2019 [ARCHIVED CATALOG]

BMKT 345 - E-Marketing

3 hours

This course focuses on the technologies marketers use to implement strategic digital marketing programs with particular emphasis on the use of social media, content development, effective use of search engines as well as email and mobile marketing. Students will learn fundamentals of the cutting edge technology marketers utilize to develop effective online and mobile marketing campaigns.