Nov 29, 2020  
Undergraduate Catalog 2018-2019 
Undergraduate Catalog 2018-2019 [ARCHIVED CATALOG]

BMKT 327 - Consumer Behavior

3 hours

An analysis of the consumer decision-making process where behavioral science is combined with marketing theory to enable the marketer to understand and predict consumer behavior in the various stages of the buying decision.
Prerequisite(s): BMKT 326 .