Apr 21, 2021  
Undergraduate Catalog 2017-2018 
Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

BMKT 229 - Personal Selling

3 hours

Designed to teach strategies that will increase promotional effectiveness when selling through personal, retail, and/or wholesale markets. This course focuses predominantly on personal sales. Topics include: prospecting, contact management, sales interaction and presentation, closing the sale, and follow-up.