Feb 28, 2021  
Undergraduate Catalog 2017-2018 
Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

COMM 103 - Introduction to Mass Communication

3 hours

Overview of the development and characteristics of mass media, with emphasis on media in the United States including newspapers, radio, television, photography, film, sound recording, books, magazines, advertising, public relations, and social media. Attention is given to theories of communication and how to be a critical and discriminating consumer of mass media.