Jun 17, 2021  
Undergraduate Catalog 2017-2018 
Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

BMKT 424 - Marketing Strategy

3 hours

A case study approach to the solving of major marketing problems of various organizations and the ability to formulate appropriate strategies in responding to the presented case problems. Lab Fee: 2 ($15).
Prerequisite(s): BMKT 326 .