Apr 21, 2021  
Undergraduate Catalog 2017-2018 
Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

BMKT 375 - International Marketing

3 hours

An exploration of the rapidly expanding world of international marketing. Topics include joint ventures, partnerships, direct exporting, foreign subsidiaries, licensing, contract manufacturing, and direct investment. Doing business across cultural and national boundaries are examined in depth to gain an understanding of the nuances necessary to be successful with an international marketing venture.
Prerequisite(s): BMKT 326 .