May 11, 2021  
Undergraduate Catalog 2017-2018 
Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

BMKT 327 - Consumer Behavior

3 hours

An analysis of the consumer decision-making process where behavioral science is combined with marketing theory to enable the marketer to understand and predict consumer behavior in the various stages of the buying decision.
Prerequisite(s): BMKT 326 .