Sep 18, 2020  
Graduate Catalog 2016-2017 
Graduate Catalog 2016-2017 [ARCHIVED CATALOG]

BMKT 597 - Marketing Research

3 hours
Provides study of and experience in the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization. Through a marketing research project students develop research objectives and a research plan, collect and analyze the data, and interpret and report the findings.
Prerequisite(s): BUAD 540  and Statistics.