Nov 26, 2020  
Undergraduate Catalog 2016-2017 
Undergraduate Catalog 2016-2017 [ARCHIVED CATALOG]

PREL 482 - The Public Relations Campaign

3 hours

The public relations function in the context of the organizational communications and decision-making process. Application of communications theory and techniques in developing both internal and external communications campaigns; selected case studies.
Prerequisite(s): PREL 235 .