Dec 01, 2020  
Undergraduate Catalog 2016-2017 
Undergraduate Catalog 2016-2017 [ARCHIVED CATALOG]

PREL 344 - Fundamentals of Advertising

3 hours

This course is designed to give the student a thorough overview of the business of advertising. Principal topics considered include advertising theories, the relationship between marketing and advertising, Integrated Marketing Communication, media planning, and advertising research. The course also includes an introduction to creative direction, copywriting, advertising research, and the process of planning and preparing advertisements.