Nov 26, 2020  
Undergraduate Catalog 2016-2017 
Undergraduate Catalog 2016-2017 [ARCHIVED CATALOG]

BRDC 417 - Media Management and Ministry

3 hours

An analysis of the challenges involved in planning and operating electronic media including personnel, programming, business ethics, community relations, sales, FCC policies and promotion. Students interview media managers during field trips to area radio, TV, and cable operations. Added emphasis on Christian broadcasting including WSMC-FM and other local media ministries. Case study method is involved.
Prerequisite(s): BRDC 201 .