Jul 27, 2021  
Undergraduate Catalog 2016-2017 
Undergraduate Catalog 2016-2017 [ARCHIVED CATALOG]

BMKT 410 - Service Marketing

3 hours

A study of the knowledge needed to implement strategies for quality service to provide companies a competitive advantage. The customer-focused management model includes strategies for increasing customer satisfaction and retention through the design and implementation of service strategies. Topics include customer expectations, service development and design, service delivery, management and measurement of service quality, service recovery, and the financial effect of service strategies.
Prerequisite(s): BMKT 326 .
WINTER, odd years