Oct 21, 2020  
Undergraduate Catalog 2016-2017 
Undergraduate Catalog 2016-2017 [ARCHIVED CATALOG]

BMKT 345 - E-Marketing

3 hours

This course focuses on the technologies marketers use to implement strategic marketing programs with particular emphasis on the use of technology for marketing analytics, delivery of promotions, and customer relationship management programs. Students will learn fundamentals of desktop publishing applications, database programs, social networking, Web 2.0, as well as other cutting edge technology marketers utilize.